One Percent Brand expands into Switzerland, Italy and Europe

By AI, Created 11:26 AM UTC, June 03, 2026, /AGP/ – One Percent Brand said June 3, 2026, that it is moving into Switzerland, Italy and the broader European market as it looks to build athlete, retail and wellness partnerships. The Boston-based company also said it has signed more than 1,000 athletes in the last six months and is drawing interest from investors.

Why it matters: - One Percent Brand is pushing beyond the U.S. market into Europe, where it wants to turn athlete partnerships and wellness messaging into a broader consumer and business platform. - The expansion could help the Boston-based company reach new customers, new sports communities and new licensing opportunities across Switzerland, Italy and beyond.

What happened: - One Percent Brand announced a strategic expansion into Switzerland, Italy and the greater European market on June 3, 2026. - Founder and CEO Matthew M. Airey said the company has held conversations and exploratory meetings with leaders connected to FC Lugano, FC Sienna, hockey clubs in Switzerland, World Cup leadership circles and current and former professional athletes. - The company said the talks are tied to future partnerships, collaborations and long-term global brand opportunities.

The details: - One Percent Brand said it has signed more than 1,000 athletes over the last six months, spanning elite high school athletes, college athletes and professional competitors across multiple sports. - The brand said it began as a motivational apparel concept and has evolved into a mindset movement focused on discipline, mental resilience, wellness, identity and daily self-improvement. - The company’s message centers on “Enough Now. Becoming More.” - One Percent Brand said its social media platforms have seen strong engagement growth across Instagram, TikTok and other digital communities. - The company said athletes, entrepreneurs, coaches, wellness advocates and everyday consumers have shared its content and philosophy. - The expansion plan includes athlete partnerships and ambassador programs, international football and performance collaborations, European retail and licensing opportunities, wellness and motivational speaking engagements, strategic investor discussions and exclusive international product drops and campaigns.

Between the lines: - The company’s pitch lines up with a broader consumer shift toward wellness, mental health awareness, accountability and performance-driven lifestyles. - Airey said the mission goes beyond clothing and is meant to create a culture around chasing a personal “best one percent” in physical, mental, emotional, spiritual and professional life. - The company also said multiple investor groups and venture capital firms have recently approached it about potential investment. - Airey has reportedly declined outside investment talks for now and is waiting for alignment with select Boston-based investors and sports business figures including Mario Ho, Robert Kraft or David Portnoy before considering capital partnerships. - Airey said the company wants partners who resonate with the brand’s message and embody it in their own lives.

What’s next: - One Percent Brand said additional announcements involving international athletes, European partnerships and large-scale collaborations are expected later this year. - The company said it will keep building around its original mission of helping people become more than they were yesterday.

The bottom line: - One Percent Brand is trying to turn fast athlete adoption and wellness-focused branding into an international business, with Europe now the next test of that momentum. - More information is available at One Percent Brand.